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Dictionary of Retailing and Merchandising (National Retail Federation) by Jerry Martin Rosenberg is a book available to read on EtoBox.

What is Dictionary of Retailing and Merchandising (National Retail Federation) about?

Dictionary of Retailing & Merchandising In the notoriously fast-paced, increasingly complex world of retailing and merchandising, accurate communication is absolutely essential. Misunderstandings due to miscommunication can be very expensive, in terms of both time and money. To meet the needs of the professional community and students for an authoritative, easy-to-use source of precise definitions, noted lexicographer and professor of business Jerry M. Rosenberg has produced the Dictionary of Retailing and Merchandising. Unsurpassed as a reference tool, the Dictionary encompasses the entire range of terms related to working in the retail industry. Here the reader will find accurate, up-to-date definitions in all areas of retailing, including buying, merchandising and visual display, catalog marketing, mail-order marketing, retail advertising, customer demographics research and consumer behavior, transactions with manufacturers and vendors, retail finance and accounting, MIS/computer/ automation, and wholesaling. The Dictionary contains approximately 4,500 entries, which include specialized and technical definitions along with more general ones. Each word, term, and phrase is define

Author

Jerry Martin Rosenberg

Publisher

John Wiley & Sons, Incorporated

Published

1995

Language

EN

ISBN

9780471110231

Subjects

Business