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RKS Guitars: Innovation vs. Viability by Siddhesh Gandhi is a document available to read on EtoBox.

What is RKS Guitars: Innovation vs. Viability about?

RKS Guitars produced unconventional guitar designs with interchangeable outer shells but struggled to gain popularity. While the designs were innovative, some felt the ergonomics and sound quality were lacking. After investing significant resources, sales remained low. The document discusses whether RKS should continue fighting to make the designs successful or pull the plug and let the product line go. It ultimately recommends letting the iconic designs stay available as made-to-order guitars only.

Author

Siddhesh Gandhi

Language

EN