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1 (p1): PART I COMMUNICATIONS IN FOREIGN BUSINESSES1 (p1-2): CHAPTER ONE INTRODUCTION1 (p1-3): Importance of Communication in Business2 (p1-4): Classification of Business Writing7 (p1-5): CHAPTER TWO FORMATS FOR LETTERS AND MEMOS7 (p1-6): Formats for Letters8 (p1-7): Requisite Components in Business Letters17 (p1-8): Optional Elements in Business Letters18 (p1-9): Envelope Preparation19 (p1-10): Format of Memorandums23 (p1-11): CHAPTER THREE USE THE RIGHT WORD23 (p1-12): Denotation and Connotation24 (p1-13): Level of Diction27 (p1-14): Conciseness31 (p1-15): Verbal Style32 (p1-16): Jargon34 (p1-17): Precision36 (p1-18): Nonsexist Language38 (p1-19): Figurative Language45 (p1-20): Types of Sentences45 (p1-21): CHAPTER FOUR MAKE YOUR SENTENCE CLEAR AND VIVID46 (p1-22): Basic Qualities of Effective Sentences50 (p1-23): Emphasis Techniques57 (p1-24): CHAPTER FIVE SHAPE YOUR PARAGRAPH57 (p1-25): Basic Qualities of Effective Paragraphs62 (p1-26): Strategic Patterns for Paragraph Development69 (p1-27): CHAPTER SIX PRINCIPLES OF EFFECTIVE BUSINESS WRITING69 (p1-28): Principle of You-Attitude71 (p1-29): Principle of Positive Emphasis75 (p1-30): Principle of Court?ous and Sincere Tone85 (p1-

Author

胡亦武编著

Publisher

广州:华南理工大学出版社

Published

2000

Language

ZH

ISBN

9787562314578