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This study investigates how avatars, as computer-generated representations, influence online perceptions of anthropomorphism, androgyny, credibility, homophily, and attraction among users. Findings indicate that the gender characteristics of avatars significantly affect user preferences, with more anthropomorphic avatars being perceived as more attractive and credible. The research highlights the implications for designers and users in selecting avatars that align with user expectations and perceptions in o

Author

UMAR HUSNAIN

Language

EN