About this document

Subliminal Publicity by freshooranges is a document available to read on EtoBox.

Results showed that the nonconscious activation of a goal in memory led to increased positive implicit attitudes toward stimuli that could facilitate the goal. The effect emerged most strongly for those with some skill at the goal and for those for whom the goal was most currently important. These findings suggest that people can become evaluatively ready to pursue a goal whenever it has been activated.

Author

freshooranges

Language

EN