About this document
Evolution of Paid Search Advertising by Dua Rehman Khan is a document available to read on EtoBox.
Paid search emerged as an innovative way for search engine providers to generate income from their free services. Early search engines like Yahoo and Excite relied on directory-based and spider-based systems to allow users to search webpages, with spider-based systems like Google
- Author
- Dua Rehman Khan
- Language
- EN