Can I read International Business: Strategy And The Multinational Company on EtoBox?

International Business: Strategy And The Multinational Company by JOHN B. CULLEN AND K. PRAVEEN PARBOTEEAH is a book available to read on EtoBox.

What is International Business: Strategy And The Multinational Company about?

Economics, Finance, Business & Industry Book Cover 1 Title 5 Copyright 6 Brief Contents 9 Detailed Contents 10 Feature Topics 18 Preface 21 Acknowledgments 25 About the Authors 26 Part one: Introduction to International Business 31 1 Competing in the Global Marketplace 32 2 Strategy and the MNC 62 Part two: The Global Context of Multinational Competitive Strategy 89 3 Global and Regional Economic Integration: An Evolving Competitive Landscape 90 4 Global Trade and Foreign Direct Investment 120 5 Foreign Exchange Markets 156 6 Global Capital Markets 182 Part three: The Institutional and Cultural Context of Multinational Competitive Strategy 205 7 Culture and International Business 206 8 The Strategic Implications of Economic, Legal, and Religious Institutions for International Business 240 Part four: Multinational Operational and Functional Strategies 269 9 Entry Strategies for MNCs 270 10 International Marketing and Supply-chain Management for MNCs 302 11 Financial Management for MNCs 336 12 Accounting for Multinational Operations 360 13 Organizational Structures for MNCs 394 14 International Human Resource Management 422 15 E-commerce and the MNC 452 Part five: Ethical Management

Author

JOHN B. CULLEN AND K. PRAVEEN PARBOTEEAH

Language

EN