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Effective Media Relations: How to Get Results (Public Relations in Practice) by Michael Bland, Alison Theaker, David W Wragg, David W. Wragg is a nonfiction available to read on EtoBox.

What is Effective Media Relations: How to Get Results (Public Relations in Practice) about?

<p>The power of the media is unquestionable.&nbsp; It can have dramatic effects&nbsp;on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner.</p> <p>&nbsp;</p> <p>In this third edition of <i>Effective Media Relations</i>, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.</p> <p>&nbsp;</p> <p><b><u>In Part 1</u></b>, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation.</p> <p>&nbsp;</p> <p><b><u>In Part 2</u></b>, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them.</p> <p>&nbsp;</p> <p><b><u>In Part 3</u></b> Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled.</p> <p>&nbsp;</p> <p>For the newcomer to public relations, <i>Effective Media Relations</i>&nbsp;is a useful&nbsp;primer. For the seasoned practitioner, it will serve as a&nbsp;refresher and gi

Who reads Effective Media Relations: How to Get Results (Public Relations in Practice)?

Author

Michael Bland, Alison Theaker, David W Wragg, David W. Wragg

Publisher

Kogan Page Ltd

Published

2005

Language

EN

ISBN

9781280251542

Category

nonfiction

Subjects

Management, Literary Fiction, Business