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Consumer Behavior Towards Oriflame Cosmetics by Mubeen is a document available to read on EtoBox.

What is Consumer Behavior Towards Oriflame Cosmetics about?

The document discusses consumer behavior towards Oriflame cosmetics in India. It notes that the cosmetics industry in India has grown due to rising incomes and appearance consciousness among women. Multi-functional cosmetic products that perform more than one function are popular in India due to an emphasis on value. Marketers use celebrity endorsements and professional images in advertising to promote credibility. The purpose of the study is to understand customer satisfaction towards Oriflame cosmetics in

Author

Mubeen

Language

EN