About this document
Revamping Atlas Cycles for Gen Z India by Avimukt Mishra is a document available to read on EtoBox.
Atlas Cycle, a heritage brand facing a 40% sales decline from 2018 to 2023, aims to attract Gen Z consumers in India through a comprehensive marketing strategy focused on product innovation, a digital-first approach, targeted segmentation, and brand positioning. The strategy includes launching the
- Author
- Avimukt Mishra
- Language
- EN