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What is Screening Business Environment Strategies about?
This document discusses screening the business environment for new venture opportunities. It outlines a 4-step process: 1) Identify customer needs and wants, 2) Screen the external environment, self, community, and target group, 3) Analyze specific opportunities for feasibility, 4) Select the most suitable opportunity and develop a business concept. The external environment includes macro factors like political, economic, social and technological conditions. The internal environment encompasses factors with
- Author
- fiq
- Language
- EN