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What is Online Selling about?

This study investigates the impact of online selling on the entrepreneurial skills of ABM students, highlighting its role in enhancing marketing, financial management, communication, and problem-solving abilities. Through qualitative research involving interviews and surveys, it reveals that students gain practical experience and increased confidence in managing business transactions. The findings suggest that online selling is an effective educational tool, preparing students for future business endeavors

Author

Erika Macutay

Language

EN