Can I read Impact of Positive and Negative Emotions On Purchase Behaviour on EtoBox?
Impact of Positive and Negative Emotions On Purchase Behaviour by Dr.Ramar Veluchamy is a document available to read on EtoBox.
What is Impact of Positive and Negative Emotions On Purchase Behaviour about?
Consumers have traditionally made purchase decisions at the store shelf, giving institutional brick-and-mortar retailers great power to learn about and influence consumers’ behaviour and preferences. It was found out that demographic factors like – age, gender and employability have an effect on the model -as people having a good purchasing power are more inclined towards buying online and their behaviour gets influenced when there are a variety of the products available.
- Author
- Dr.Ramar Veluchamy
- Language
- EN