Can I read Principles Of Services Marketing on EtoBox?

Principles Of Services Marketing by Adrian Palmer is a book available to read on EtoBox.

What is Principles Of Services Marketing about?

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing. The overall strategy here is the focus on service industries and HRM, specific to service applications

Author

Adrian Palmer

Publisher

McGraw-Hill Publishing Company

Published

1998

Language

EN

ISBN

9780077094386

Subjects

Management, Business, Marketing

Rating

5 / 5 (1 ratings)

Updated

2026-03-24