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About this Business, Management and Accounting article
Consumer evaluation of copycat brands: The effect of imitation type by Femke van Horen; Rik Pieters is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Femke van Horen; Rik Pieters
- Publisher
- Elsevier Science; Elsevier ; Elsevier BV (ISSN 0167-8116)
- Published
- 2012
- Field
- Business, Management and Accounting (Social Sciences)