Can I read CRM Strategies for Customer Retention on EtoBox?

CRM Strategies for Customer Retention by Gunalan Shanmugan is a document available to read on EtoBox.

What is CRM Strategies for Customer Retention about?

This document discusses customer relationship management (CRM) and customer retention. It defines CRM as the process of building and maintaining profitable customer relationships through superior customer value and satisfaction. The key points made are that it is 5-10 times more expensive to attract a new customer than retain an existing one, customer satisfaction leads to loyalty which increases retention, and the goals of CRM are to attract, retain, and grow customers through relationship building and inc

Author

Gunalan Shanmugan

Language

EN