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What is Micro-Influencers about?

This research paper by Asmaa Khalifa examines how the spoken language style of micro-influencers impacts consumer trust and purchase intentions on social media. The study finds that relatable and conversational language fosters emotional connections, leading to increased trust and higher likelihood of purchases among younger audiences. The findings emphasize the importance of language in influencer marketing, particularly for brands targeting millennials and Gen Z.

Author

asmaakhalifa457

Language

EN