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What is STP Marketing: Segmentation, Targeting, Positioning about?

Module 2 covers Segmentation, Targeting, and Positioning (STP) in marketing, emphasizing the importance of dividing markets into distinct segments to effectively meet varying consumer needs. It details the bases for segmenting both consumer and industrial markets, including geographic, demographic, psychographic, and behavioral factors. Additionally, it discusses the criteria for effective market segmentation and the process of selecting target markets based on company image, responsiveness, and market size

Author

DABHI PARTH

Language

EN