Can I read Marketing to the Retail Trade (Marketing Series) on EtoBox?

Marketing to the Retail Trade (Marketing Series) by Randall, Geoffrey, 1938- is a book available to read on EtoBox.

What is Marketing to the Retail Trade (Marketing Series) about?

Part of a series on marketing, this book is aimed at consumer goods manufacturers faced with the challenge of increased retailer power. It identifies key trends and the issues arising out of them, assesses the implications for manufacturers and poses managers' crucial questions.

Author

Randall, Geoffrey, 1938-

Publisher

Heinemann professional on behalf of the Chartered Institute of marketing

Published

1990

Language

EN

ISBN

9780750604031

Subjects

Management, Business, Marketing