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What is Consumer Behavior in ICICI Prudential Insurance about?

This document is a project report on a study of consumer behavior towards capital guarantee schemes of ICICI Prudential Life Insurance Company. It includes an acknowledgment, declaration, contents, and executive summary sections. The report was submitted in partial fulfillment of an MBA degree. It studies trends in the life insurance market, the profile of ICICI Prudential, and analyzes consumer perceptions and behavior regarding ICICI life insurance products. A sample of 110 consumers was surveyed using st

Author

balaji bysani

Language

EN