About this Business, Management and Accounting article
Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts by Liselot Hudders; Chen Lou; Marloes de Brabandere is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Liselot Hudders; Chen Lou; Marloes de Brabandere
- Publisher
- Informa UK Limited
- Published
- 2021
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)