Can I read Competing on Value : Bridging the Gap Between Brand and Customer Value on EtoBox?

Competing on Value : Bridging the Gap Between Brand and Customer Value by Stan Maklan and Dr. Simon Knox is a book available to read on EtoBox.

What is Competing on Value : Bridging the Gap Between Brand and Customer Value about?

Stresses the importance of companies being able to customize products and services, handle supply chains, provide customer advice and service, increase customer convenience, and work with business alliances

Author

Stan Maklan and Dr. Simon Knox

Publisher

Financial Times; Pitman Publishing

Published

1998

Language

EN

ISBN

9780273631057

Subjects

Management, Business