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FInal Project Report - Print by pcc.parishram.2025 is a document available to read on EtoBox.
What is FInal Project Report - Print about?
The project report examines the impact of digital influencer marketing on consumer purchase intention, highlighting the role of influencer credibility, authenticity, and parasocial interactions in shaping consumer behavior. It employs a quantitative research approach using primary survey data to analyze the relationships between influencer attributes and consumer buying intentions. The findings aim to provide actionable insights for marketing managers to enhance the effectiveness of influencer strategies in
- Author
- pcc.parishram.2025
- Language
- EN