About this document

TikTok Marketing by vuthithanhtruc2697 is a document available to read on EtoBox.

This study investigates the impact of TikTok viral marketing and online customer reviews on purchasing decisions for UNIQLO fashion products among Generation Z in Indonesia, focusing on the mediating role of consumer trust. The findings reveal that both viral marketing and online reviews significantly influence consumer trust, which in turn affects purchasing decisions, although online reviews alone did not have a direct significant impact. The research suggests that UNIQLO should leverage viral marketing a

Author

vuthithanhtruc2697

Language

EN