Can I read Selling the Dream on EtoBox?

Selling the Dream by MacKay, Hugh is a business book available to read on EtoBox.

What is Selling the Dream about?

Lincoln The Hunter is living the dream. Universally admired and terrifically charming, he has a formidable reputation in the world of marketing and advertising, and is the jewel in the crown of agency KK&C.When Linc is handed the reins of the high-budget, high-profile campaign for The Ripper, a ground-breaking new snack that no-one with functioning tastebuds would voluntarily eat, he knows it's his chance to leverage his way to greater success and greener, more glamourous pastures. No matter that it will leave KK&C foundering in his wake...Ruthless in his pursuit of professional success, it doesn't occur to Linc that he himself might be the pawn in this great game of advertising, where no method - be it a calculated office affair or 'disruptive skydiving' - is off limits to aid in selling the dream.In this laugh-out-loud funny and frighteningly believable satire, Hugh Mackay lays bare the machinations of this multi-million-dollar industry, and leaves you wondering just where the line between parody and reality falls...words : 50063trant : Yes

Who reads Selling the Dream?

Author

MacKay, Hugh

Publisher

Pan Macmillan Australia Pty, Limited

Published

2017

Language

EN

ISBN

9781760553371

Category

business

Subjects

Business

Rating

3.95 / 5 (204 ratings)

Updated

2026-03-14