About this document
Trade Marketing Plan for HCMC Retailers by Hậu Ngọc is a document available to read on EtoBox.
The document outlines a Trade Marketing module for the Ho Chi Minh City University of Foreign Languages – Information Technology, focusing on developing a three-month trade marketing plan. It includes sections on current situation analysis, stakeholder engagement, and controls for tracking and measurement, with specific objectives and KPIs for sales teams and distributors. The plan aims to increase brand visibility and availability of a specific product by 10% by the end of Q4 2025.
- Author
- Hậu Ngọc
- Language
- EN