Can I read Marketing Fundamentals Course Outline on EtoBox?

Marketing Fundamentals Course Outline by Nomg Meng Won is a document available to read on EtoBox.

What is Marketing Fundamentals Course Outline about?

The document outlines a course on the fundamentals of marketing, covering topics such as the definition of marketing, the marketing mix (4P and 7P), and marketing planning techniques like SMART goals and SWOT analysis. It distinguishes between various types of marketing, including inbound and outbound marketing, and emphasizes the importance of digital marketing strategies. A case study on Audible is also included to illustrate practical applications of marketing concepts.

Author

Nomg Meng Won

Language

EN