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MKTG301 Course Overview and Requirements by amolapf4 is a document available to read on EtoBox.

What is MKTG301 Course Overview and Requirements about?

The document provides information about a marketing principles course. It outlines the course objectives which are to understand marketing concepts like the marketing mix, consumer behavior, ethics, and applying concepts to real world scenarios. It describes the required textbook and the assessment criteria which includes completing a course contract, in-class participation using Top Hat, individual online assignments, and exams. Attendance is mandatory and poor attendance can result in being withdrawn from

Author

amolapf4

Language

EN