Can I read Marketing on EtoBox?

Marketing by Balanuța Iana is a document available to read on EtoBox.

What is Marketing about?

This document discusses the role of the marketing function in organizations that have adopted a strong market orientation. While a market orientation is important, the authors argue that the marketing function still provides value by connecting customers to key areas like products, service delivery, and financial accountability. The authors collected data from managers across functions and time periods regarding marketing

Author

Balanuța Iana

Language

EN