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What is Understanding Attitude and Behavior about?

This document discusses the topic of attitude. It defines attitude as a psychological tendency to evaluate something with favor or disfavor. The three components of attitudes are identified as affective, behavioral, and cognitive. Cognitive dissonance theory holds that inconsistent attitudes, beliefs or behaviors cause discomfort leading to changes to reduce the discomfort. Major job attitudes discussed are job satisfaction, job involvement, and organizational commitment. A case study highlights how improvi

Author

Kshitij Vasisth

Language

EN