About this document

Logistics Marketing Strategies Overview by Mahmoud Ahmed is a document available to read on EtoBox.

The document is a self-learning material for an MBA course on Logistics Marketing and Technology, developed by Mr. Ramgopal Bhargav and reviewed by Dr. M. Selvam at Alagappa University. It covers various topics including marketing concepts, user behavior, product and price mix decisions, promotion and distribution, supply chain software technology, and transport technology. The content emphasizes the impact of the digital revolution on marketing strategies and the importance of understanding both micro and

Author

Mahmoud Ahmed

Language

EN