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What is Big Bazaar: Business Model Overview about?

Smart Bazaar, formerly Big Bazaar, is a major Indian retail chain founded in 2001, now operating over 300 stores after being acquired by Reliance Industries in 2022. The chain offers a wide variety of products and has a competitive advantage through its value-for-money proposition, unique marketing strategies, and a loyalty program. However, it faces challenges such as operational inefficiencies and adapting to e-commerce trends, while looking to expand its presence in smaller towns.

Author

Mansi Mishra

Language

EN