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What is Starbucks Success: Key Strategies Explained about?

The document summarizes that Starbucks has been very successful due to its customer service, excellent coffee quality, and relaxing atmosphere. It has become the largest coffee selling company in the world with stores in 49 countries. Product and service innovation has been key to its success. The document also recommends that Starbucks could expand into fast food and make its prices more accessible for greater inclusion.

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ScribdTranslations

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EN