About this document
Online Apparel by Kaushalya Vijayan is a document available to read on EtoBox.
The study investigates how consumer decision-making styles influence online apparel consumption among college students. It finds that quality consciousness, brand consciousness, fashion consciousness, hedonistic shopping, impulsiveness and brand loyalty positively correlate with online apparel spending, while price sensitivity negatively correlates. The study uses the Consumer Styles Inventory to examine motivations for online apparel buying.
- Author
- Kaushalya Vijayan
- Language
- EN