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What is Consumer Decision Making Models Explained about?

This document provides an overview of consumer decision making and behavior models. It discusses the four levels of consumer decision making from extensive problem solving to routine response behavior. It also summarizes four views of how consumers make decisions: economic, passive, cognitive, and emotional. Several models of consumer decision making are presented, including stages of the consumer decision process and factors that influence pre-purchase search. Decision rules like compensatory, non-compensa

Author

Rachit Rawal

Language

EN