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What is Factors Influencing Fitness Club Loyalty about?

This study investigates the factors influencing customer satisfaction and loyalty in health and fitness clubs in Klaten and Yogyakarta, focusing on word of mouth, price, and service quality. A survey of 200 participants revealed that both service quality and price significantly affect customer satisfaction and loyalty, with word of mouth also playing a crucial role. The findings provide valuable insights for sports management to enhance customer relations and profitability.

Author

Kailash Nath

Language

EN