About this document

Sales Negotiation Skills Overview by Taher Abbasi is a document available to read on EtoBox.

Selling & Negotiation Skills provides an overview of key concepts related to sales, negotiation, and conflict resolution. It discusses the marketing concept versus selling concept, the sales process, and three dimensions of sales negotiation. It also covers the importance of negotiation skills, basic types of negotiations including distributive, integrative, and positional, and four key negotiation concepts: BATNA, reservation price, ZOPA, and value creation through trades. The document provides guidance on

Author

Taher Abbasi

Language

EN