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Marketing Communication in Tourism by Sean Cruz is a document available to read on EtoBox.

What is Marketing Communication in Tourism about?

This document discusses various models of communication and their key features that are relevant for tourism marketing and communication processes. It describes linear, transactional, and interactional models of communication. It also discusses important marketing communication tools like pamphlets, brochures, emails, advertisements, and websites. Finally, it touches on topics like the components of tourism products, product life cycles, new product development processes, and factors to consider when settin

Author

Sean Cruz

Language

EN