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What is Buyer-Supplier Dynamics in Yangon MBA about?

This thesis investigates the buyer-supplier relationship and its impact on procurement performance among electrical panel manufacturing firms in Yangon, Myanmar. The study finds that effective communication fosters trust between buyers and suppliers, which significantly enhances both operational and financial performance. The research emphasizes the importance of maintaining strong relationships to improve procurement outcomes in the competitive electrical equipment market.

Author

agsan

Language

EN