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Strategies for Luxury Brand Success by Lê Diệu Thảo Uyên is a document available to read on EtoBox.
What is Strategies for Luxury Brand Success about?
Luxury brands are associated with high price, quality, aesthetics, rarity, and non-functional attributes. Marketers can manage luxury brands by increasing customer confidence through trust, satisfying loyal customers rather than all customers, using symbols repetitively, offering unique sales experiences and rituals, investing in store design to optimize the customer experience, building exclusive customer clubs to create a sense of belonging, and communicating iconically to establish a legendary brand iden
- Author
- Lê Diệu Thảo Uyên
- Language
- EN