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What is The Effect of Mobile Banking On User Satisfaction about?

This research investigates the impact of Mobile Banking on user satisfaction and loyalty, focusing on banks in East Java, Indonesia. It explores various factors affecting Mobile Banking usage, including security, new product adoption, IT knowledge, internet connection quality, and service quality. The study finds that while Mobile Banking services positively influence user satisfaction, they do not significantly ensure user loyalty due to concerns over transaction errors and data security.

Author

Jhanna dibarra

Language

EN