About this document
Social Media by Andrea Henao Zuleta is a document available to read on EtoBox.
The article explores how salespeople can leverage social media to enhance brand awareness and sales performance, emphasizing the roles of manager empowerment and creativity. Findings indicate that social media use positively impacts brand awareness, which in turn boosts company performance, particularly when salesperson creativity is high. The study suggests that organizations should develop digital strategies and empower managers to foster creativity among salespeople for better outcomes.
- Author
- Andrea Henao Zuleta
- Language
- EN