About this document
Key Concepts in Tourism Marketing by Miss Feuillage is a document available to read on EtoBox.
The document provides an overview of tourism and hospitality marketing. It discusses unique characteristics of the tourism industry such as intangibility, inseparability, heterogeneity/variability, perishability, seasonality, and substitutability. It also notes that tourism products are high involvement due to their expensive nature, complexity, and unrepeatable experiences. Finally, it outlines marketing as a management process including marketing planning, tactical campaigns, operations, and monitoring/co
- Author
- Miss Feuillage
- Language
- EN