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Online Servicescape and Website Trust in SA Airlines by musakmusa1072 is a document available to read on EtoBox.

This study examines how online servicescape dimensions influence website trust in the South African domestic airline industry, highlighting the slow adoption of e-commerce due to a lack of trust. A survey of 300 airline passengers revealed that online financial security is the strongest predictor of website trust, followed by layout and functionality, and aesthetic appeal. The findings suggest that airlines should prioritize enhancing financial security on their websites to build customer trust and encourag

Author

musakmusa1072

Language

EN