About this document
Factors Influencing Buyer Behaviour by dev rajdev is a document available to read on EtoBox.
The document discusses consumer behavior, focusing on factors influencing buying decisions such as personal, social, and psychological factors. It highlights the importance of demographics, lifestyles, situational influences, family roles, reference groups, and cultural aspects in shaping consumer preferences. Additionally, it examines psychological elements like perception, motives, learning, attitudes, personality, and self-concept that affect purchasing behavior.
- Author
- dev rajdev
- Language
- EN