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Despite its potential, digital transformation presents considerable challenges for SMEs due to their limited financial resources, lower technological maturity, and skills gaps compared to larger firms (OECD, 2021; Weritz et al., 2020). These internal limitations are further exacerbated by the external environment, which is increasingly characterized by rapid and unpredictable change. To conceptualize this turbulent context, scholars and practitioners often refer to the VUCA framework an acronym

Author

Sakeena Alyousef

Language

EN