About this document
Green Purchasing Trends in Millennials & Gen Z by Reetika Singh is a document available to read on EtoBox.
The document examines the green purchasing behavior of millennials and Gen Z in India, highlighting the increasing importance of green marketing in response to environmental concerns. It presents findings from a study conducted in Lucknow, indicating that a significant percentage of respondents are aware of and prefer green products, driven by health and environmental concerns. The research aims to identify factors influencing their purchasing decisions and the effectiveness of green marketing strategies to
- Author
- Reetika Singh
- Language
- EN