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Marketing Management Process Overview by Leah Bausin is a document available to read on EtoBox.

What is Marketing Management Process Overview about?

This document discusses marketing management and the marketing management process. It begins by defining marketing management as the process of decision making, planning, and controlling the marketing aspects of a company according to the marketing concept. It then provides definitions of marketing management from several sources that emphasize assessing customer needs, building relationships with customers, and creating and satisfying demand. The marketing management process involves setting goals and obje

Author

Leah Bausin

Language

EN