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What is Imc 2022 about?

This document outlines the examination paper for the Higher National Diploma in Management, focusing on Integrated Marketing Communication for the second year, first semester of 2022. It includes six questions covering various aspects of marketing communication, advertising strategies, sales promotion, direct marketing, and public relations, with specific instructions for candidates to answer five questions. Each question is allocated a total of 20 marks and requires candidates to demonstrate their understa

Author

avishkajayasinghe0214

Language

EN