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The case discusses a shoe company called Ideas Inc. that produces and sells a popular shoe brand called Gators. Gators are manufactured in multiple countries with varying costs and quality. The orthotics used in Gators come from a single supplier in the US. The new SVP of supply chain and CIO will address issues like coordinating suppliers, capturing sales data, and seasonal demand fluctuations. They will also need to address concerns about contract manufacturers potentially producing knock-off products.

Author

Usama Niazi

Language

EN